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| Keywords and keyword phrases capture consumers when they are actively seeking information about a related topic. Ads are targeted based on a consumer's search terms. |
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| iWon has an award-winning search product. Only nine months after launch, iWon was already on a winning streak, ranking #1 in Advanced Search on the Internet, over search engines like Google, AltaVista, MSN and Excite. (Search Engine Showdown, July 2000). Not only did iWon rank #1 in overall site and feature satisfaction among online consumers, but 89% of iWon consumers find what they're looking for most or every time. (NPD Portal Tracking Study, Winter 2001). |
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| A large premium 560x90 module that appears above all other search results, the iWon Spotlight listing can be keyword targeted. For maximum noticing value, the iWon Spotlight is showcased and separated from other content on the page. A powerful content integration opportunity, iWon Spotlight offers the most coveted real estate on the Web with the benefit of creative flexibility and customization. |
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| Infospace powers Excite search. Keywords on Excite are available through Infospace. |
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